The big difference between client-side and server-side tagging In principle, the name says it all: with client side pixels, the code is on the side of the website user. When someone visits a website or webshop, a piece of code is loaded in the browser. This is then forwarded to, for example, Facebook. This is different with server-side tagging.
An intermediate step is added by a separate server, so that it is not immediately loaded in the browser. On this server, which is usually managed by the website owner, this is forwarded to the final destination. The positive Telemarketing list consequence of this is that you have more influence on what happens, because you manage the server yourself. Example of website configuration without server-side tag manager Figure 1: Google.
Tag Manager Example of website configuration with server-side tag manager Figure 2: Google Tag Manager The benefits of server-side tagging It takes some time and effort to adjust your website a bit at the back, but then you have something! The server-side tagging function of Google Tag Manager has many advantages. 1. More own influence When you use server-side tagging, you can exert more influence on the data yourself.