Annie Cushing from Annielytics also recommends creating Banner Design an “inclusion filter” and adding your own domain. This will prevent most referral spam, but is not suitable for all sites. To create the inclusion filter, follow the steps above in #3, then choose “Include only” > “ISP domain traffic” and add your domain name. Advertising Continue reading below 4. Objectives Site traffic is not the only data that matters. There's so much more you can track, and goals help you do that. Goals tell Google which actions you think Banner Design are most important to your business. To set goals, go to Admin > Goals (under Create View) > New Goal . This article details the different types of goals you can create. I suggest creating at least two goals, which you can add later. 5. Dashboards Part of what makes Google Analytics so powerful is the ability to customize. Dashboards provide an overview of the most important statistics and data for your business.
They can be basic or extremely detailed, Banner Design depending on your needs. Here are some sample dashboards to consider: SEO Dashboard, created by BrightonSEO Dashboard of main content and key terms Traffic Growth Dashboard Banner Design Sample Dashboard by Jenny Halasz (find out how to customize it here) 6. Alerts An alert will send you a notification if certain parameters are met in your account. Advertising Continue reading below For anyone who may not be into Google Analytics every day, this is a crucial step. To start, I suggest setting an alert when organic traffic drops by 20% on the same Banner Design day and another when organic traffic increases by 20% on the same day. This will alert you to major changes. Here's how:
Connect to Google Analytics Access the Admin Control Panel Click Custom Alert > New Alert Now add a name and set the parameters for your alerts. Banner Design 7. Google Analytics Health Checklist The best way to understand how Google Analytics works is to dive in and do a health check. Start with this 10-point checklist: Are additional platforms connected? (Google Ads, etc.) Is site search enabled? Have you set alerts for any Banner Design metric changes that require immediate action? Have you added filters to block your own IP address as well as any spam sites currently sending traffic to your site? Have you enabled demographics and interests reporting? Are people finding what they need in your site search? What is your bounce rate? Has traffic increased or decreased significantly over the past week?