Japanese animations, manga, light novels, adaptations and other related products, such as inspired games and collectible figures. Books : Literature influencers are mainly found on YouTube and are called booktubers. In their channels they share reviews, talk about their reading processes, authors, trends, new releases. etc. It should be noted that there are influencers who, although they have an area where their experience and domain is more prominent, cover more than a single topic . Although in most cases they are related niches, such as
talking about skin care and also about makeup. CTA inbound marketing service How to choose the right influencer? Before considering a working relationship with any influencer, it is vital that you are clear about the buyer persona you want fax number list to reach. When you meet your buyer person, you already have established what his goals are, what social networks he is on, his buying habits and behavior. You compare this information with the influencer's data to determine who —or who— can benefit your brand. The points you should consider are: Social networks in which
you have a presence Not all influencers have the same presence on all social networks, it may be that someone has many followers on instagram but no one sees their posts on facebook. When analyzing influencer options, you must make sure that their followers are on the same platforms as your target and buyer personas . Although the social network that suits you may vary, the most used platforms for influencer marketing are Instagram, Facebook and YouTube , since their modality lends itself to the promotion of content.