Psychologically speaking, when you add value to the time your customers spend waiting, they perceive the waiting time to employee contact list be less than it really is. One way to do this is to entertain your callers by playing relevant music or messages. For example, if you own a sports bar, your on-hold message could convey highlights of major games from the previous week. If you own a retail clothing store aimed at hip teens and 20+ year olds, the current chart toppers are sure to employee contact list please. There is, however, a potential problem with this method, which is that not all callers will be part of your target demographic. Consider that the demographics of callers may not be the same as those who use your business. For example, a busy hardware store may have an employee calling instead of the contractor or owner — or the employee contact list parents may be calling your trendy clothing store instead of the teenagers. A 1999 study found that, overall, jazz was the least offensive music to employee contact list customers, reducing customers' perception of waiting time, regardless of gender and age. All customers found that rock music was choppy while on hold and adult pop. Alternative music had neither a positive nor a negative effect on perceived wait times while on hold. When choosing your music on hold, it is important to ensure that the rights and licenses of the music you are listening to employee contact list are properly secured. Failure to do so could result in multiple major fines to the tune of thousands per song. Method 2: Give an estimate Nobody likes to feel like they're on hold forever. Reduce queue anxiety by giving callers an estimated wait time or alerting them to employee contact list the number of people in line before they call.